If you've been following along in this little SEO mini series. You should now have a huge list of all the key phrases your site should be using and it's now time to actually fix your site.
Complete each of the following steps to improve the content on your Web site so that you rank rank higher in the search engines for your top prospects key phrases while your prospects are at their point of need.
- Use the mega list of keywords that you created yesterday to update the text on each of the relevant pages on your Web site.
- Ensure every single one of your Web pages has a unique page title that contains juicy keywords. The title is the bit that is displayed when a person bookmarks a page and the main link that appears in a search engine listing. Be descriptive!
- Break your page into smaller sections with sub-headings. Add bold and italics to key words and phrases on your site.
- Monitor your site's stats for search phrases people are using to find your site.
Give it a week or two and then re-test your search engine ranking for the key words and phrases that are important to your top prospects.
With these simple steps any small business can propel their Web site to a higher search engine ranking. You'll be able to get a better match between your "most wanted outcome" and your prospect's "point of need."
Go forth and rank higher!