We all receive thousands of inputs every day. Whether it's from a walk down the street, or the digital kind, life can get a little bit overwhelming. I've taken a step back from the onslaught of digital inputs and have taken a few short vacations from some of the most popular forms of online communication. If I'm online, I'm checking email. I can turn of Twitter and Facebook and blogs and YouTube, but I've never managed to escape from my email...when I'm online.
I receive a modest amount of email for someone who runs a technology company. I generally manage to stay on top of things and can usually empty my inbox at least once a day. Even though the sender of each piece of mail fights for a bit of my attention each day, I have a system that allows me to sort and process each piece of mail quickly and efficiently. As a result I rarely get overwhelmed by my inbox. It's a great feeling!
During a given week there are several different kinds of email that I receive:
- personal/client correspondence
- spam
- discussion mailing list mails
- ezine or newsletters and other "bulk" mail
- auto responders
- system notifications and automated alerts
Most of these probably sound familiar. You probably use at least a few of them in your business. Over the next few blog entries I'll be explaining what these types of emails are, and how you can use them to enhance your business. The series will wrap up just in time for my course on Email Campaigns and Newsletters, which starts September 28th. This course will give you the "howto" you'll need to use email to attract new and repeat customers to your business. Space is limited so register now for Email Campaigns and Newsletters.
