SEO Workbook

SEO workbook cover

Every month Google records hundreds of thousands of Canadian searches for variations on the term "business marketing." Do you know how to find those term variants and optimize your Web site to make sure customers will find you when they need you most? Or does SEO just make you want to hide your head in the sand?

In this 25-page PDF workbook you'll learn the ins and outs of search engine marketing including tricks that will boost your site to the top of the search engine rankings without having to do know super technical.

Topics included in this workbook are:

  • Intro to SEO and how search engines work
  • Keyword research the sneaky (and totally efficient) way
  • Site optimization for real people
  • Using analytics to measure (and improve your) site traffic


Emma, you have always worked hard and intelligently to make sure our work was accurate and proper. As a result we now enjoy one of the best Web design and development programs in Canada.

— Bernie Monette, M.Ed., Humber College

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